Whether you are an artist trying to get a record deal or an established musician trying to get more shows, the goal is still the same. The days of stuffing a folder with a bio, photos, pages of press, a CD, stickers, and other various little gifts are over! Most of it ends up in the trash and in the professional world that impresses no one. A great press kit consists of 5 elements.
Lets start out with a photo. It can be a professional headshot, a photo that truly expresses the nature of your brand, or even a live shot. It’s good to have a few to choose from, maybe one to go on the cover of your press kit, and a couple more on the inside.
Next comes a biography. It is always best to have a professional write this for you. A bio is your one shot to make a good first impression. A poorly written bio is not only a bad representation of you, but also a bad representation of your writing. The best way to start out is with the basics and describe who/what/where/why. Tell us about your music and describe your sound. How did you get involved with music? Who are some of your influences. What have released and what are you currently working on? Name some of your biggest achievements and tell us your industry goals. Finally, what is next for you professionally? Also include a discography highlighting important recordings, performances, studio work, where you are now, and where you want your career to go. From there, leave it to the professionals.